Flow Collective, a new jersey apparel brand for mountain bikers, is looking to create a unique approach in supporting artists and building a creative community in the industry. Founder Chris Stirrup, aims to give value back to artists by working with them and the collective (the customers) to design a jersey that represents the artist and has been voted for by the collective. The brand pays the artist upfront and includes royalties from every sale.
![](https://everydaymtb.com/wp-content/uploads/2023/03/image0_57_1200x3025621986111692864-1024x683.png)
The second objective of Flow Collective is to build a community that allows people to expand their network of riders. The brand chose Discord to build a community that offers a middle ground between the local bike club and an unfriendly Facebook group. The goal of the brand is not about profit but rather to create a passion with goals that are personal to the founder. The Flow Collective welcomes anyone who shares their vision to support artists and build a creative community in the MTB industry.
Flow Collective currently has 3 designs available for a limited run. These designs feature the work of Hasie and the Robots. The jerseys are all long sleeve designs that feature a micro-polyester material. You can check out more at https://www.flowcollective.co.uk/.