Specialized announced that it is starting a “Click and Collect” program available immediately on https://www.specialized.com/. The program allows bike and equipment purchases online and then have them delivered to your nearest dealer. When you select “click and collect” as a delivery method, products will be available for pickup in 2-4 days for equipment and for bikes, 6-8 days.
“Today, with over 50% of the purchase journeys initiated online, we have to evolve and adapt the ways we work together with our retailers to serve the rider,” said Jeff McGuane, USA Market Leader. “Over the past 3 years, we have invested significantly into technologies that enable our marketing to drive more riders into our retailer’s doors.
You’ll still need to get to your nearest specialized dealer in order to pick up your bike or equipment. For some this is not a big deal. For others, in less densely populated areas this still may be a major stumbling block. For instance when I went through the checkout process to locate my nearest participating dealer I found that I would have to drive a hour and a half away to pick up my online purchase.