A Jorts Company Just Did a Better Job at Promoting Women’s MTB Than Most Bike Brands

Girls Gotta Eat Dirt by Ripton & co. has just put on a clinic on how to make an MTB film. There are no weirdly scripted riding moves where the “girl” overtakes the “guy”. No pretense about trying to have equal representation to check a checkbox. Instead, we are gifted with incredible riding in incredible places with three friends that actually represent riders in Colorado. The subjects are relatable and funny. The storytelling is excellent and focuses on being stoked on trail riding. Bike Industry, take note, this is how it’s done.

Matt Stenson

I'm a mountain biker currently residing in Montrose, Colorado. I love riding bikes with my family and friends, race casually and am plain crazy about bikes.

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